The dustbin of history just won’t die! What’s the problem with old files and content? They slow people down. They cause distractions. And they mislead an organization’s staff. Almost every company we encounter has a dustbin with irrelevant/unused content and files. Most companies that we’ve studied say the same thing, “We want our content system to look like this”, as they point to a new Dropbox or OneDrive link. Of course, that new repository looks appealing because it’s new and uncluttered –but that doesn’t mean it’s inherently better. If leaders want to prevent their new communications tool from becoming a dustbin, they must address the cultural problems:
✓ Ensure that every document is owned by someone –and that person is accountable for why it exists and whether it is current
✓ Version all documents
✓ Create a minimalist culture, where if people can accomplish a big-picture goal without a million details, that is superior to having checked every box. It’s easier to hold people accountable that way without getting hammered on details.
✓ Ensure that final versions of content have a different home than drafts